I’m Erzsi Sousa, a brand consultant for climate companies (and interim director for Terraset, a carbon removal nonprofit).
Before going all in on climate, I ran brand marketing teams at Stripe and Google and led marketing at VC firm Human Capital. I’ve seen and developed brands at all stages—from helping founders build brands from scratch (supporting Human Capital’s portfolio companies), to being the first brand marketer and creating the brand function for a high growth company (Stripe in 2018-2020), to making systems that helped brands scale while balancing both creativity and consistency (Google Cloud had 450 marketers when I left in 2018).
I live in Portugal with my husband and two daughters. We left San Francisco in January 2022 thinking we’d go to Europe for six months, but after spending winter in the Swiss Alps and spring in Scotland, we decided to stick around. I’m obsessed with the outdoors, so I spend most of my days enjoying it and working with companies that exist to preserve it!
Ask me anything about:
- brand marketing
- VC marketing
- climate tech
- career planning