I’m Priyanka Sehgal and I’m the founder and CEO of Sparkles, an experiential dating app powered by AI. I am an award winning media professional, with more than 20 years of experience in the field. My acumen ranges from TV and digital, in the areas of strategy, product, growth, marketing, monetization, content, programming, partnerships, and IPs.
I built Sparkles to solve a problem for myself. After my divorce, I realised that dating was hard and it was even tougher to find someone looking for a long-term relationship.
To find out whether other singles had the same problems, I went on 250 dates with people of different nationalities in the US, sometimes even changing my orientation — it turned out that the world at large was undergoing similar life problems. I used the research to build a dating app that encourages single people to have different experiences with their dates, by assisting them with the decision making process using AI, while focusing on financial and mental wellness.
Before Sparkles, I worked for a number of major media enterprises, such as Network 18, Times Television Network and NDTV. I have designed world-renowned award winning IPs and programs, which have successfully brought transformational reforms in the news, business TV, and digital category. By identifying new models that benefit the organizations’ long-term goals, I was successful in generating millions of dollars in revenue. I have been awarded Woman super Achiever by the World Women Leadership Congress, Top 50 Most Influential Digital Marketing Leader and Top 50 Content Marketing Leader by the World Marketing Congress.
During my downtime I like to go for a run, do yoga, work on my dance and learning new dance forms, go to concerts, get different experiences via activities and travel and ofcourse read a lot!
Ask me anything about building a dating app, the modern dating experience, growth strategy, content marketing, or anything else like customer discovery, building a product, growing your audience and identifying new avenues for revenue generation.