How to take growth into your own hands?

Romeesa·Dec 09, 2021

Hi there,

I'm an early professional working in marketing for a startup. I am the only marketing person there and have around 1 year of marketing experience and start-up experience behind my belt. I have been guiding myself and trying to learn from communities like elpha to get resources and ideas to best perform at a job since I have no manager. The culture is very much taking initiative, and you are in charge of your own roles. I take initiative to create projects and execute marketing campaigns and partnerships and definitely get flooded with work since I am the only marketing individual.

I want to make sure I am making the most of this unique position and getting growth within this marketing role and not just getting things done but going beyond expectations. They said they are willing to fund some courses for me to have more knowledge in the space. What are some tips you would recommend to create growth in my own hands?

ie. plan a 3-month performance review (my contract is 6 months) with the CEO.

Thank you!

Love this elpha community.

alishawilliamsco·Dec 10, 2021

@Romeesa Hey Romeesa, it's pretty amazing that you're so invested in your role. I'm a founder, and am currently managing just one marketer - so I hope I can give interesting feedback!For me, the best possible outcome is having the marketer get baseline expectations perfect (making sure creative, copy and campaigns and running and achieving clear KPIs) before exploring anything additional. When they do, it's my hope that they identify gaps within their own workload and opportunities to improve through self-development/education.Ideally, you'd be really comfortable getting the work done to your CEOs expecations,, and then take a curious approach to what else could be done and assess what you need in order to achieve it.Hope that helped!

Romeesa·Dec 13, 2021

Thank you Alisha! This is helpful, definitely a good reminder to get a quality foundation first before diving into new paths. Appreciate your kind words :)