Show Elpha - Braid, a group account for shared spendinghttps://braid.co

cadran's profile thumbnail
Congrats on the launch @amandapey! What's been the most challenging part of building Braid so far?
amandapey's profile thumbnail
Definitely the financial piece of it - we have had to build a lot of regulatory systems before we could launch. The other challenging part was understanding that we are really for people with ongoing expenses rather than one-off use-cases.
iynna's profile thumbnail
Whoohoo @amandapey Congratulations on the launch! If I am getting this correctly, you're somewhat of a Common Pot of $ where anyone can chip in and take out for joint expenses? I am curious the type of studies you conducted to validate that people (other than couple maybe) would be comfortable to put money for a joint account?I am saying this because with friends when we go on a trip let'ss ay we typically settle using Splitwise which saves us all the math and the drama associated with calculating/dividing everything to the cent. I'd want to know what is your key differentiator and I also assume you integrate payment? So no need to use a 3rd party (bank transfer etc)?
amandapey's profile thumbnail
Thanks @iynna! This is much more for ongoing use-cases, and that was our biggest learning from our early users. Roommates, couples, families, and people who spend together a lot. For example, couples who are doing quarantine together and want a lightweight shared account for their shared expenses. Divorced co-parents are another big use-case. We found this wasn't as great for one-time groups but hope to serve that use-case in the future :) Yep, you can use any U.S. bank to fund the account.
iynna's profile thumbnail
Thanks so much for clarifying! Wow seems like a timely product! Good luck with everything! :D
eugenadelman's profile thumbnail
Hi @amandapey, congrats on your launch! Out of curiosity, who did your web design? It's really beautiful and love how it showcases your product so clearly.
amandapey's profile thumbnail
We work with a small but incredible agency in Oakland called Definery. I cannot recommend them enough. They are very responsive to their contact form (and feel free to use my name) or I can intro you if you are looking for someone.
teresaman's profile thumbnail
Congrats Amanda on launching! I truly wished I had this when I used to live with roommates, expense calculations after the fact were always such a pain.Curious what sparked the name change? (I love the new name Braid!)
amandapey's profile thumbnail
Thanks so much @teresaman! If you happen to know anyone who lives with roommates currently who'd want to try this, I'd love to speak to them, and can add some $$ to their house group as a bonus for trying it out. My email is ap@braid.co.Oh and lol we changed the name bc a crypto company called Compound (compound.finance) started to come after us, and they've raised $25mm from A16Z and as much as I detest getting bullied we were like "meh, not worth it" and spent too many hours in May working on a new name. To be honest, Braid is WAY better IMO.
teresaman's profile thumbnail
An old roommate of mind is happy to try this out! Let me know if you'd like an intro via email.
lsheehy's profile thumbnail
Great concept! Love the idea of a group account from someone in 1) a marriage and 2) invited to a ton of events like bachelorette parties. How much easier would it be to have a digital wallet with group funds.
amandapey's profile thumbnail
Thanks so much! Yeah it took us a while to figure out exactly how to explain this blob/thing we had built, but I think group account works best because you can say "checking account, joint account, group account" and it seems to make sense to people. Appreciate the comment @lsheehy
KelseyMarie's profile thumbnail
Congrats on the launch @amandapey! I'm a COO/ startup growth & Ops expert; if you're interested in talking about the company's growth/scaling trajectory I'd be happy to hop on a call.