When is enough enough?
Top creators today do a ton of brand deals which can lead to burn out, compromising quality of their content, and sometimes losing their audience’s trust.
However, brand deals are a fantastic way for influencers, talent, etc to make money - brand deal revenue outpaces revenue sharing from social platforms by at least 100x.
How can we modify the current model or change it to give time and care back to these top creators who are on the edge of facing career-identity crisis?
Would love to kick off a dialogue here - do you agree? Disagree? I’m toying with writing a newsletter on this topic specifically! It’s a juicy topic, I think! :)