I am not sure how to direct my career path

Hey all, this is Fatiha. I am a fairly new member here at Elpha and I would love to hear some bits of advice. I am currently looking for a new job and I found myself confused. I have a background in digital marketing, totally capable of the end-to-end process of it from content creation, campaign planning, and ads optimisation, you name it. However, for the past year, I have been working as a community manager which sparked my interest in product ownership as well. With all of these interests on the plate, I am not sure how to direct my career path and I think my experiences confuse the recruiters as well. Any bits of advice? You can also check my site for more clarity on this haha


Hey Fatiha, Wanted to say how much valuable experience you already have, now the process for you is to understand what kind of work you prefer doing. Marketing, Product and Project work is all slightly different, and some roles are a little easier to get into than others. It's important to have a narrative that fits the role you're applying for, which will take you far with recruiters and hiring managers. I support women pivot into different roles in tech, so happy to chat with you on what direction to take your job search, DM me to chat further.
Narrative is indeed important and thank you for bringing that to my attention! I reached out to you on LinkedIn already, and would love to hear back from you!
Hi @sabiellar! Given what you're writing, I'd recommend pursuing career exploration, which is a process that is distinct from and a precursor to the job search, including a series of steps of practical learning and self-reflection in order to compare, contrast, and clarify which career path you are confident in pursuing. THAT is the process whereby you can confidently narrow in on which role, industry and environment is the best fit for you. In fact, I've helped numerous professionals to figure out, clarify, and pursue their ideal career direction. While pivots might seem big and scary, they're often more feasible than you think, but you at least deserve to identify which path would be the best fit for you first, and then determine what your strategy, approach or next steps would be. BTW, I'm Rachel, a Career Coach - My profile has a lot of info about me where you can get in touch and also book a free initial call with me if you'd like more support.
Thank you Rachel for your words, I will do more of this!
Hi Fatiha, I'm a content marketer turned community manager who's now looking at graphic design. My advice is to look at how you present your narrative to recruiters but also having a specific interest of where you want to see yourself in X amount of time. Maybe that is a project manager or you want to do something deeper in tech. As a content marketer I knew how I wanted to present my pivot on my Linkedin and intros. So really ask yourself what skills or projects you're attracted to and have a goal in mind to work towards.
Hey Gerogette thank you for the gorgeous answer, you are right I need to better work on my narrative. I do know that I want to shape myself to be a product owner eventually. Thank you!
Hi Fatiha - I'm a marketing agency owner turned CEO of a job platform that helps women return to work or pivot in theie careers. We're hosting a 5-day Free Masterclass, Going from Home to Hired, if you're interested - We've helped 1000s of women get jobs and are sharing some top pointers. Hope to see you there!
I would spend time talking to people in these various roles to narrow down a bit and figure out what could be the best next step. Not to say you can’t pursue multiple types of roles at once, but if you’re at a place where you’re interested in a bunch but still not 100% sure it could be good to network and start to learn more concretely what these jobs could be. And then as others have said once you have a good idea of what you want to go for and what it entails build a narrative combining your interests and experience that makes it clear why you. Also, I’ve been a product marketing manager and it could be a role that combines some of your interests in marketing as well as product. Something to look into!
Thank you Vanessa, I think talking to some people will definitely help me to clear up my confusion. I have been looking at product marketing manager as well! I will read more about it
What if you did something like a vlog channel type business to showcase these types of skills for others who want to learn and leverage them for their own projects?
Except I am not good with video haha, I am preparing a website or some sort tbh. Good insight tho
A website would be cool too, though I feel like promoting a website can be so hard these days with all the SEO and page rank stuff. Maybe you could work on building a brand across different social media platforms to get more range of audience?
Hi @sabiellar,Love the suggestions of the other ladies.I have a different suggestion. I actually wrote an article this week about exploring a careers. I understand how hard it can be to decide career paths. The article is very actionable: option I saw the other day is using the LinkedIn's career explorer. You put your current role, and the tool will suggest you other careers and how transferable your skills are or what skills you need to work on.Scroll to the end of the page: this is helpful.