I'm known on LinkedIn for two things:
- Keeping it spicy, and
- Calling out the bros and gurus.
Their advice of 'posting every day,' 'providing value,' and 'being consistent' isn't wrong, but they aren't helpful either.
If you are trying to land a job or land clients on LinkedIn, then you're told that you need to sell sell sell. But this can be horribly awkward if you're not a salesperson or a skilled marketer.
Listen: you don't have to sell on LinkedIn to achieve your goals. I'll go as far as to say that you shouldn't sell on LinkedIn.
Here's what you do instead:
1️⃣ Provide clarity over solutions.
If you know a little bit more than someone else, then you are an expert to them. Focus on providing clarity in your content. This can be in the form of a step-by-step process, key resources, or deep diving into why they might be stuck.
2️⃣ Avoid random acts of posting.
Don't want to post that day? Then don't. Double down on commenting on other people's posts - that counts as content too! It's better to take a day off here and there, rather than post every day for months and then burn out.
3️⃣ Start the conversation.
Every connection request, comment, and DM that comes to you is an invitation to start a conversation. Ask them how they found you. If they liked your comment or post, ask them what resonated. They will tell you what's valuable so use that in your content. That is how you sell without selling.
How do you feel about selling on LinkedIn? What questions do you have?
P.S. If we're not connected on LinkedIn yet, let's fix it!
P.P.S. I'm hosting an aptly named workshop this Thursday called "Land Your Next Client on LinkedIn Without Being Salesy." It's free and we have a handful of seats left. Click here to learn more.