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bookworm·Nov 05, 2020

Gap explained the intention behind the tweet to Newsweek via email. "From the start we have been a brand that bridges the gap between individuals, cultures and generations," Gap wrote. "The intention of our social media post, that featured a red and blue hoodie, was to show the power of unity. It was just too soon for this message. We remain optimistic that our country will come together to drive positive change for all."---The tweet has since then been deleted - what are people's thoughts?

teresaman·Nov 06, 2020

I saw the tweet. I personally disagree with their statement. I don't think it's a timing thing. Whether it was shared yesterday or two months from now, I generally think that companies that jump on certain political ideologies, like uniting Americans, like Black Lives Matters, as a way to market themselves (and god forbid, generate ad clicks) are advocating for the wrong reasons. They're driving, at the end of the day, towards capitalist ideals through social issues and, to me, that's emptiness. I'd rather for example they give all of their workers a paid day off to volunteer at the polls if they truly want to stand for change./endcynicalTeresa

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