Seeking 15 min of advice re focus of image and video media creation for Google and Apple App Ads

If you are in the know about ads for apps on Google and Apple, I'd very much appreciate 15 minutes of your time to better understand the objectives and best practices for images and videos.

My mission-driven company CHEA SEED (CHEA = career helping expert app) has been focusing on making expert career help accessible. We're excited about our next step and want to reach more users that fit our persona quickly B2C.

Thank you for considering this Ask.

Thank you,