I’m Vrinda Gupta and I’m the CEO and co-founder of Sequin, a women-focused Visa debit card and financial education platform with rewards that pay back the Pink Tax in categories where women spend.
As a first generation immigrant, woman, and person of color, I watched my mother, in particular struggle with and fear the U.S. financial system. Wanting to understand the U.S. financial system better, I worked at Visa for almost five years as a product manager for many popular credit cards - including the Chase Sapphire Reserve. However, even though I was financially responsible, I lacked credit history and financial education - and was rejected from the credit card that I helped build.
I became obsessed with understanding the factors behind my rejection, and learned that the financial system today was designed to leave women out of the narrative (for instance, women could be rejected from bank accounts, credit cards, and business loans until 50 years ago). Through Visa data, I learned that 70% of women make costly and avoidable financial mistakes, regardless of socioeconomic status. This is particularly relevant to young-professional women, as Gen-Z and Millennial women have the largest spending power of any demographic ever.
I left Visa in 2019 to found what is now Sequin, a fintech company on a mission to design banking products for women for the first time in U.S. history. My team and I are working to break the cycle of women being disproportionately harmed by a financial industry that is central to women’s lives and aspirations. This mission has permeated our company end to end - our team is 80% women (fighting the trope of the “all-bro” Silicon Valley founding team) and 92% of our initial investors identify as women. This was not easy, but it enables us to truly live our mission every day.
I live in San Francisco, California and during my downtime I enjoy my weekly hip hop class. Entrepreneurs are always analyzing data and using insight to chart brand new paths, so it’s nice to take a break from thinking and know that someone else will tell me what to do for a bit :). Focusing on choreography is so fun, care-free, and very centering. I also love spending time with and supporting fellow female founders.
Ask me anything about the world of finances (especially credit), building a mission-driven startup, product management, fintech, or anything else!