Need your feedback on these course topics

JessicaSmith·Jul 11, 2020

Okay, I need your feedback. Which of the following courses would you spend your time and a little money on?Course 1: Business Development for Bloggers Built my site from the ground up to a 6 figure business that has allowed me to work from home for several years.Course 2: How to Create a kick-ass Media Kit that's perfect for Patient/Health Bloggers My site is livingwellwithepilepsy.com and I've been working with big pharma for more than 5 years.Course 3: Fundraising for Nonprofits Learned my skills as a member of the Wharton School fundraising team and now I'm an Executive Director of a nonprofit.Course 4: What is a Donor Pyramid and Why do I need it in my fundraising strategy? During my tenure at Wharton I participated in The Campaign for Wharton, a capital campaign with a goal of $550 Million. I remained on staff through the successful close of the campaign.Course 5: Native Advertising vs Banner Advertising Why native advertising can be a magic bullet if you know your niche market inside and out.Option 6: none of the above

rachel·Jul 12, 2020

Hey @jessicaksmith, thanks for posting! Speaking personally (and other Elphas may have a different view - please share!), it's really hard for me to make a decision either way without having a deeper understanding of what your courses *actually* entail & who you are as a person. The latter point, for me at least, is particularly important - whether consciously or otherwise, people buy from people, and before choosing to sign up for a course/coaching with someone, I know that I need to feel some kind of identification or affinity with the person in question. To the above point, I'm sure that all of the courses listed *could* provide value - the question is, to whom? Who are you targeting here, and what does that mean/look like in practice? What differentiates you from everyone else who is creating courses on these (diverse) topic areas, for this audience? With this in mind, I would suggest that you narrow-in on what you want to focus on and what you're most passionate about before testing the audience's responses. Passion is infectious (probably the best kind, given the circumstances we find ourselves in!) and I would be wary of making meaningful decisions about what people do and don't want without a) giving yourself a proper shot at getting the kind of response you deserve (because it sounds like you have a *lot* of really awesome skills, knowledge and experience to share) and b) focusing on what people DO (i.e., monitoring sign-ups to these courses in practices; who joins a mailing list for these topics, etc.) rather than what they say. Actions speak louder than words & it's very easy to say you're going to do something - we all do it at times, myself included! I believe that you discover more about who people are and what they really want by observing what they do/how they behave.Just my 2 cents! Hope this helps a little - look forward to hearing others' takes on this too :)

JessicaSmith·Jul 13, 2020

Thanks @rachelcliftonI appreciate the feedback. I was hoping for a 10,000 ft response as opposed to a deep dive into the curriculum but either way it is very helpful!