Put your About Page to work for you by using all my best tips. Join me November 16 for a free workshop on Cracking The About Page Code. It’s recorded and pitch-free!
Why focus on your About Page?
1️⃣ It builds trust and human-to-human connection with potential customers and becomes a tool for your existing fans spread the word.
2️⃣ You can use your About page as a secondary sales page! It’s about you, but really, it’s about how and why you show up for your clients.
3️⃣ When you make it clear what you do and what your purpose is, you take up real estate in your customers’ minds. So when they need or want what you offer, you’re the first person they think of (or refer!).
Whether you’re writing your first About Page or improving an existing one, make your About page stand out by injecting your story and your values into your copy.