The startup world screams "Growth, Growth, Growth!"
But here's the truth bomb: future profits matter way more.
Durability, the ability to stand the test of time, is what separates a fad from a force. ⏳
Durability is hard to measure. It's about building a strong foundation, not just inflating vanity metrics.
So, how do we avoid the "measurement" trap?→ Shift your focus→ Think strategically→ Embrace the long game
Remember, true success isn't measured in a single quarter's report. It's about building a company that flourishes for years to come.