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Customer journey mapping is an integral part of every marketing planning process. It helps companies understand how a user would experience their product, from top of the funnel, down to the purchase experience, and post purchase delight... It helps businesses answer some of the core questions:ā“ What steps customers take before making a purchase? ā“ Where they seek information about the product? ā“ Who they consult about the product? ā“ What motivates them to switch from one brand to another?As so many startups and SMBs are still not taking the full advantage of this (very important) marketing planning element, we released a free template guide for you to download! You can grab your customer journey mapping template here https://growthchannel.io/customer-journey-templateand don't forget to share šŸ™ŒšŸ˜‰