(Step 0: read The Mom Test)
The hradest thing is not reaching out to customers, or even the interviewing logistics. That part's easy.
The biggest challenge: overcoming mindset traps that make you a crappy interviewer, without you even noticing.
Here they are:
- Agenda-driven vs curiosity-driven approach
- Check-the-box interviewing vs deep listening
- Single source of truth vs one of several data points
- Ultimate knowledge vs better guesses
In this post, I'm digging into what these mindset traps mean for your customer research, what they looki like IRL, and how to overcome them.