Email subject lines: how to (quickly) write subject lines that get opens + actions

If you look at subject line best practices, most of them are focused on getting recipients to do one thing: open the email. But how can you make sure that your subject lines are appropriate for your audience, are not too clickbait-y, and are optimized to get your readers to act?In this ebook, we suggest this 3-step approach to implementing best practices in a way that'll work for your audience:- consider the context- identify best practices that work for your audience- align the subject line with the email contentPlus: - an experiment where a functional subject line performs better that the fancy ones (and or best guess as to why)- tips from email marketers on how to generate, test, and optimize email subject lines that get resultsHappy writing! 📨📨📨