LinkedIn outrech: when and how to do it?

karinalung

lungkarina·Feb 28, 2020

Posted in:Sales

Hi ladies :)Any tips on when in the sales cycle to include reaching out on LinkedIn to a prospect? Any good resources you have to share on how to write good intro and followup messages?I do cold email outreach and want to include LinkedIn outreach as well since for me cold calling isn't a great option (we work with international clients in different time zones which makes it expensive and challenging to fit in a day-time work schedule). So far my strategy has been to try and contact people that have read an email I sent them prior to the LinkedIn invite.

Mishatb·Feb 28, 2020

Hi @lungkarina! What type of audience are you trying to connect with? I have a couple of resources to share that are more recent: 1. Chorus has a great resource and youtube channel for this called Flip the script (https://www.youtube.com/channel/UCRf8sxSbq-TvtWJZq_V1q_w/search?query=Linkedin) Here is a video on emailing: https://www.youtube.com/watch?v=VeiQFhr-1Oc&t=6s 2. If you're using Linkedin Sales Navigator Gabe Villamizer is a pro and writes content for Linkedin's learning section on it. (https://www.youtube.com/user/gabevillamizar/videos) 3. Josh Braun is another BD pro who puts out some great content (https://www.youtube.com/watch?v=gO-VirWxKdU). Hope some of this is helpful!

AmeliaJael·Feb 29, 2020

Hello @lungkarina With any outreach, know the need that the prospect has and reference that in your messaging. Authorities on LinkedIn Outreach ( for the US market)Experiment 27 has a video here https://youtu.be/QzcdNi5d3q0 Lead Cookie shares their method here https://jake-jorgovan.com/blog/a-how-to-guide-on-linkedin-lead-generation