🌸 CLIENT: I want an icon for my logo. Hmmm… I also want to see it just in words.
Clients often have some idea of what they want but are unable to communicate it.
I think this can help…
5 basic types of logo:
The logo is the company name
E.g. Google, The New York Times
The logo is made up of the initial(s) of the company name
E.g. Under Armour, Tesla
The logo is a symbol
It could be pictorial or abstract
E.g. Apple, Nike
The logo combines both graphic elements and the company name
E.g. IKEA, UPS
5. Dynamic Mark
The logo can adapt to different shapes and colors
E.g. City of Melbourne, Zocdoc
🌸 See examples in the carousel
No idea what’s best for your brand?
Trust your designer!
🌸 Do you have a preference? Or will you just defer this decision to your designer? Share in the comments.