🌸 CLIENT: Now that we have a brand strategy & brand identity,

what do we do next?

ME: Activate your brand! Here’s how to do it:

  1. Brainstorm 19 potential traction channels
  2. Write down at least 1 idea for each channel
  3. Prioritize them
  4. Pick the top 3 to focus on now, the next 6 for later

See my carousel for all the channels.

“Poor distribution, not product, is the number one cause of failure.”

— Gabriel Weinberg

I learned this from “Traction” by Gabriel Weinberg & Justin Mares

🌸 Does this help you? Tell us in the comment.

How do you pick the 3 you want to focus on? Like what is the framework used?
This is an impact-effort chart
I use the impact-effort matrix to pick the top 3 ideas.As for the framework, it’s based on the book "Traction", the author calls it the bullseye framework.