Is there a name for this type of business?

teresaman's profile thumbnail
I'm not sure if there's a name that defines this type of company, but it's definitely a growth tactic through "casual contact" (in which you're Indirectly attracting other users through their usage of the product). For example, you fill out a Typeform and at the end the CTA is for you to make one yourself.
iynna's profile thumbnail
Word of mouth? Indirect referral? which is not a business per se but a subdivision of a business model.
samwinkler's profile thumbnail
Hi! The dynamic you are describing is called network effects. Many of the strongest most defensible businesses have these
arielleshipper's profile thumbnail
2 other business model observations here:- Freemium: Folks experience the product for free and are incentivized to upgrade by usage and/or feature limits.- Land and expand: Zoom is kind of a blend of B2B and B2C (at least in this pandemic landscape), but in the B2C world some coworkers might start using Zoom to communicate and pull others in. Because it's free a small sub-section of a company might start using it (land) before the whole team (expand).