3-min design and marketing tips on how to use a crazy visual font, text as image trick to get eyeballshttps://fonts.substack.com/
Hi everyone! I'm Hua, a designer and bootstrapping founder building Typogram, a brand design tool. As part of running Typogram, I create a weekly series called FontDiscovery. Every week I create a digestible visual guide about fonts, marketing, and design ideas to help founders and markers step up their marketing and get creative! Thought I can share here in case anyone finds it helpful! This week, I share stories about Pilowlava, an incredibly visual font, ideas about Text as Image as a visual tactic, and show colors from Joshua Tree, CA.About PilowlavaPilowlava is one of the most decorative, creative fonts I have seen in a while. Not your typical serif or sans serif, Pilowlava is a lot more extra than a regular old display font. Pilowlava is inspired by Pillow Lavas, which are Pillow-shaped lavas formed from the extrusion of lava underwater. Hence the letters of the font have voluptuous ebbs and flow. Our eyes are naturally drawn from one letter to the next on this font.How can I use it for logo?It’s challenging to use Pilowlava as a logo font, primarily because it has limited legibility. Regardless, it has been used in logos. It’s a trendy, decorative font with a lot of character for a creative brand targeting demographics on the younger side. When using, keep these things in mind:- Watch out for legibility- Reserved for specific brands- Communicates young, trendy, hip, and edgyDesign/Marketing Idea: Text as imageThere is a long battle between text and image. Is it the text that pulls on our heartstrings, or is it the picture that’s worth a thousand words? For branding, sometimes we see a visual trickery combining both text and image for logos. The classic FedEx logo uses this technique in a more clever, conceptual way: it uses the whitespace created by the letters to create a hidden, additional iconography (The arrow). What would happen if you try this in your marketing visuals?See examples, use-cases, and color examples of this issue on fonts.substack.com. Subscribe if you feel like. I share similar tips every week!