Hi everyone, excited to be part of this community:)

I'm Elena and I'm a marketer and mom to a 5 yrs old boy, trying to balance the two as well as I can. I'm based in Bucharest, Romania.

I've been working with IT services & B2B technology companies my entire career and I love working in the tech space - very competitive and always evolving, so you never get bored:)

If you need any input on B2B marketing strategy and content, I'm happy to have a chat. I'll do my best to provide advice and guide you in the right direction.


iynna's profile thumbnail
Welcome Elena! Thank you so much for joining us. So great you never get bored in your role :) What's been some highs and lows in your career in B2B? Side note I'm an early stage investor and I also love B2B software solutions! :)
elenaiordachestoica's profile thumbnail
Hi @iynna, nice meeting you :)I would say the high was when I transitioned from a sales role to a marketing one where I feel I'm a better fit. For a low, I would say when I had to work with clients & resellers I could not "fire" (they were not a great fit for the company but the company needed to show growth so we had to hang to every bit of revenue - not a pleasant place to be in).
iynna's profile thumbnail
Oh thank you for sharing! On the low - it sounds very complicated. Can you share how you managed that situation? And were able to resolve it (if you did)
elenaiordachestoica's profile thumbnail
Eventually, the company got acquired by a bigger firm in the space, and we refocused our strategy to serve the clients of the mother company. But until the acquisition happened, I just had to push through. And it was a constant battle of pushing back on requests that were out of place. Looking back, I don't know if it was the best solution & if I were to find myself in the same position again I would push to fire those clients or quit (if the first option wasn't possible).