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Transitioning to digital marketing from higher education

ellenethompson's profile thumbnail
Hi Karla! I made the jump from higher ed to digital marketing (specifically, design and branding) myself last year. My ticket to success was to leverage all of my contacts in non-higher ed industries and ask them for referrals to any marketing-adjacent open positions within their companies. With referrals in place, I scored some interviews and eventually landed a job in "hybrid role" type positions - ones that blended skills I already had with the skills I wanted to specialize in. I'd do a deep dive into your contacts and your linkedin connections and put the word out there that you're looking to make a jump. Now is the time to be networking with your contacts while they are (at least on the surface) more available than ever for virtual meetings due to mandatory WFH/travel bans. Best of luck!