I'm writing this anonymously, which may be a tell.
I've been thinking a lot about my own relationship with personal branding and being a public persona as of late, so I figured I would bring my question here. Does the CEO [particularly of a consumer brand] need to out there in the world?
A bit about me:
- CEO of a early stage consumer company
- Mixed relationship with social media, but generally am a private person
- Private Insta, no TikTok, ~2k followers on Twitter and LinkedIn
- Will create content, but posting it can feel hard
I guess I never got into startup building to be / feel famous, but I see opportunities that others create for themselves by posting, sharing, making videos. Sometimes I feel like my reluctance to engage is holding my company back.
What do you think?